Introduction
Founded in May 1955, with a specialized publication of the books in practical life and mega-culture, accumulating and exploring the literature and academic books with cultural components and research value.
Agglomerates the care and efforts of a large number of famous writers, artists, cultural elites, and social celebrities, including Ba Jin, Zheng Yimei, Chen Congzhou, Zhang Henshui, Chen Junyu, Chen Zongmao, Shen Congwen, Huang Yongyu, Wang Shixiang, Hu Ronghua, Nie Weiping, Ma Xiaochun, and so on, whose every book has become a humanistic and cultural pyramid standing in the hearts of the readers.
Has published large quantities of excellent books with extensive influence and brand effect. Among others, “Family Encyclopedia”, “Introduction to Dress-making”, and “Daily Menu” once became most famous all over China; “500 Varieties of Stick-needle Knitting Designs in Shanghai” and “A Comprehensive Collection of Crochet-hook Knitting Designs in Shanghai” were issued in 14 million volumes, creating a wonder of “Going Around China with Two Knitting Hooks”; “Five Cultural Classics” represented by the two books of “China Flower Classics” and “China Tea Classics” were regarded as the classic encyclopedia in the fields of cultural life; over 150 kinds of “Five-jiao Series” launched in the middle of 1980s have been leading the reading trend of the general public in China for over one decade; and the “Ten Cultural Collections”, including “A Comprehensive Collection of Practical Writings in China” and “A Comprehensive Collection of Practical Laws in China”, were once the essential referential books in Chinese families.
Launched and developed a series of well-renowned journals, such as "Culture and Life", "Verbalism", "Travel Scope", "HOW", and "Beautiful House", attracting numerous readers in the fields of culture and life, literature creation, fashion, and social life.
Has been pursuing and will be committed to the philosophy of "Serving the Readers Heart and Soul", trying all out to create and explore a new space of publication with cultural taste and a leadership in the fashion trend.
Agglomerates the care and efforts of a large number of famous writers, artists, cultural elites, and social celebrities, including Ba Jin, Zheng Yimei, Chen Congzhou, Zhang Henshui, Chen Junyu, Chen Zongmao, Shen Congwen, Huang Yongyu, Wang Shixiang, Hu Ronghua, Nie Weiping, Ma Xiaochun, and so on, whose every book has become a humanistic and cultural pyramid standing in the hearts of the readers.
Has published large quantities of excellent books with extensive influence and brand effect. Among others, “Family Encyclopedia”, “Introduction to Dress-making”, and “Daily Menu” once became most famous all over China; “500 Varieties of Stick-needle Knitting Designs in Shanghai” and “A Comprehensive Collection of Crochet-hook Knitting Designs in Shanghai” were issued in 14 million volumes, creating a wonder of “Going Around China with Two Knitting Hooks”; “Five Cultural Classics” represented by the two books of “China Flower Classics” and “China Tea Classics” were regarded as the classic encyclopedia in the fields of cultural life; over 150 kinds of “Five-jiao Series” launched in the middle of 1980s have been leading the reading trend of the general public in China for over one decade; and the “Ten Cultural Collections”, including “A Comprehensive Collection of Practical Writings in China” and “A Comprehensive Collection of Practical Laws in China”, were once the essential referential books in Chinese families.
Launched and developed a series of well-renowned journals, such as "Culture and Life", "Verbalism", "Travel Scope", "HOW", and "Beautiful House", attracting numerous readers in the fields of culture and life, literature creation, fashion, and social life.
Has been pursuing and will be committed to the philosophy of "Serving the Readers Heart and Soul", trying all out to create and explore a new space of publication with cultural taste and a leadership in the fashion trend.
Book Publishing Center
Contact Person:Huang Huiming
Tel.:(86)21 64372608*314
E-mail:milada2002@sina.com
Add.:No.74,Shaoxing road,Shanghai,China
Code:200020
Tel.:(86)21 64372608*314
E-mail:milada2002@sina.com
Add.:No.74,Shaoxing road,Shanghai,China
Code:200020
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